'The leaflet makes a special point of common sense but the way it urges people to use it is unconsciously the upper class talking to the stupid mass. This unconscious attitude, so noticeable on the red Government posters at the beginning of the war, underlies the leaflet as a whole-see below, on Little Squash borough and Great Midtown. The lack of emotional or layout appeal is reflected in many comments. Thus, after reading it carefully, a barmaid sums up: "It's plain enough. I should have to read it again."'