Record Number: 13898

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Reading Experience:

Evidence:

'She goes on: "I read the advertisements stating margarine's superiority to butter with a quiet smile, and a mental thought of 'I don't think!' I think my sales-resistance to these advertisements is, as the Americans say, 100%".'

Century:

1900-1945

Date:

Between 1 Nov 1938 and 30 Nov 1938

Country:

England

Time

n/a

Place:

n/a

Type of Experience
(Reader):
 

silent aloud unknown
solitary in company unknown
single serial unknown

Type of Experience
(Listener):
 

solitary in company unknown
single serial unknown

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Reader / Listener / Reading Group:

Reader:

unknown

Age:

Adult (18-100+)

Gender:

Female

Date of Birth:

n/a

Socio-Economic Group:

Unknown/NA

Occupation:

states that she was an educated person

Religion:

unknown

Country of Origin:

England

Country of Experience:

England

Listeners present if any:
e.g family, servants, friends

n/a

Additional Comments:

n/a

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Text Being Read:

Author:

Title:

advertisements about margarine

Genre:

advertisement

Form of Text:

Print: Advertisement

Publication Details

n/a

Provenance

owned

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Source Information:

Record ID:

13898

Source - Manuscript:

Other

Author:

File Report A9, Date December 1938, Title SOCIAL ATTITUDES TO MARGARINE, p. 15, in Mass Observation Online (access to this site is restricted to purchasing institutions, please see http://www.amdigital.co.uk/collections/Mass-Observation-Online for details). http://www.massobservation.amdigital.co.uk ,

Citation:

File Report A9, Date December 1938, Title SOCIAL ATTITUDES TO MARGARINE, p. 15, in Mass Observation Online (access to this site is restricted to purchasing institutions, please see http://www.amdigital.co.uk/collections/Mass-Observation-Online for details). http://www.massobservation.amdigital.co.uk , http://can-red-lec.library.dal.ca/Arts/RED/record_details.php?id=13898, accessed: 18 April 2024

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Additional Comments:

None