Switch to English Switch to French

The Open University  |   Study at the OU  |   About the OU  |   Research at the OU  |   Search the OU

Listen to this page  |   Accessibility

the experience of reading in Britain, from 1450 to 1945...

Reading Experience Database UK Historical image of readers
  RED International Logo

RED Australia logo


RED Canada logo
RED Netherlands logo
RED New Zealand logo

Record Number: 13898


Reading Experience:

Evidence:

'She goes on: "I read the advertisements stating margarine's superiority to butter with a quiet smile, and a mental thought of 'I don't think!' I think my sales-resistance to these advertisements is, as the Americans say, 100%".'

Century:

1900-1945

Date:

Between 1 Nov 1938 and 30 Nov 1938

Country:

England

Time

n/a

Place:

n/a

Type of Experience
(Reader):
 

silent aloud unknown
solitary in company unknown
single serial unknown

Type of Experience
(Listener):
 

solitary in company unknown
single serial unknown


Reader / Listener / Reading Group:

Reader:

unknown

Age:

Adult (18-100+)

Gender:

Female

Date of Birth:

n/a

Socio-Economic Group:

Unknown/NA

Occupation:

states that she was an educated person

Religion:

unknown

Country of Origin:

England

Country of Experience:

England

Listeners present if any:
e.g family, servants, friends

n/a


Additional Comments:

n/a



Text Being Read:

Author:

Title:

advertisements about margarine

Genre:

advertisement

Form of Text:

Print: Advertisement

Publication Details

n/a

Provenance

owned


Source Information:

Record ID:

13898

Source - Manuscript:

Other

Author:

File Report A9, Date December 1938, Title SOCIAL ATTITUDES TO MARGARINE, p. 15, in Mass Observation Online (access to this site is restricted to purchasing institutions, please see http://www.amdigital.co.uk/collections/Mass-Observation-Online for details). http://www.massobservation.amdigital.co.uk ,

Citation:

File Report A9, Date December 1938, Title SOCIAL ATTITUDES TO MARGARINE, p. 15, in Mass Observation Online (access to this site is restricted to purchasing institutions, please see http://www.amdigital.co.uk/collections/Mass-Observation-Online for details). http://www.massobservation.amdigital.co.uk , http://can-red-lec.library.dal.ca/Arts/RED/record_details.php?id=13898, accessed: 04 July 2022


Additional Comments:

None

   
   
Green Turtle Web Design